Ex-CCEA

Brain Korea 21 Plus

Participating Professors

Assistant Professor Olga Fedorenko
Introduction
An interdisciplinary scholar trained in socio-cultural anthropology and East Asian Studies, Prof. Fedorenko works on media and its connection to social and political life in contemporary South Korea. Her engagement with these issues began as she critically analyzed South Korean advertising as a social institution, and it continues into her two new projects, one on materiality of South Korean paper-based newspapers in the digital age, and the second on the Internet messianism of Creative Commons movement in Seoul. Her research and teaching draw on anthropological, cultural studies, and critical area studies perspectives.
Office Tel. / E-mail
02-880-6425 / fed0renk0@snu.ac.kr
Education & Career
2015 ~ Seoul National University, Department of Anthropology, Assistant Professor
2012 ~ 2015 New York University, Department of East Asian Studies, Assistant Professor/Faculty Fellow
2009 ~ 2010 Hanyang University, Graduate School for International Studies, VisitingScholar
2006 ~ 2012 University of Toronto, East Asian Studies phD
2004 ~ 2005 University of Toronto, Asia-Pacific Studies and East Asian Studies, MA
1999 ~ 2001 Yonsei University, MBA
1994 ~ 1998 Institute of Asian & African Studies at Moscow State University, Korean Studies, BA
Publications
[Articles]
  • 2016 (forthcoming). Quandaries of Advertising Censorship in South Korea: Freedom-Loving Censors, Smart Consumers, and Cynical Sensibility. Anthropological Quarterly 89 (4): 1045–74.
  • 2016 “Advertising Soapbox in the Hankyoreh: Opinion Advertising as a Space of Dissent and Grievance in South Korea.” In Power and Dissent: Understanding Korea’s Past and Present Challenges through Korean Studies, 383–97. Seoul: Kyujanggak Institute for Korean Studies.
  • 2015 "Politics of Sex Appeal in advertising: Female Creatives and Post-Feminist Sensibility in South Korea", Feminist Media Studies 15(3): 474-491.
  • 2011 "'Greed at the Expense of Public Interest?' Changing Ideologies of Media Regimes in Contemporary Korea, Through the Prism of Broadcast Advertising," 25th Biennial Conference of the Association for Korean Studies in Europe(conference proceedings) vol.2, 536-542
  • 2010 "Notes from an MT:'Collective Effervescence' in South Korea's Corporate World," Urban Aspirations in Seoul: Religion and Megacities in Comparative Studies, The Seoul Institute, Seoul, Korea(conference proceedings), 83-91
  • 2009 "Meeting Guardians of South Korean Advertising," Passages 1 (2009): 46-48
    Link: http://www.asiapacificreader.org/sites/default/files/PassagesVolume1.pdf
  • 2008 "Celebrity Worship and Celebrity Scorn in Contemporary South Korea: Analyzing Public Critiques of Celebrity Endorsers of Non-bank Loans", East Asia Forum 11(2008): 82-116.
[Books]
  • (In progress) Flower of Capitalism: South Korean Advertising at a Crossroads.
  • 2016 “On the Futility of Advertising Critique: Searching for Alternatives.” In Explorations in Critical Studies of Advertising, edited by James Frederick Hamilton, Robert Bodle, and Ezequiel Korin, 1 Edition. Routledge Research in Cultural and Media Studies 97. New York: Routledge.
    Link: Explorations in Critical Studies of Advertising
  • 2014 "South Korean Advertising as Popular Culture", The Korean Popular Culture Reader(edited by Kyung Hyun Kim and Youngmin Choe), Durham: Duke University Press, 341-362.